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Information

 

 

In 2005 Neiman-Marcus commissioned Kern to design and photograph a limited edition pop up book to celebrate the store's 100th anniversary.  Consisting of seven spreads, each touching upon an important tradition and history of the store, the project took two years to design, photograph, assemble, and publish.

 

Kern photographed hundreds of images to build the spreads and their moving parts.  The first pop up book to be designed with original photography (as opposed to existing), this necessitated objects and the model to be photographed to a specific designed plan, often simultaneously from opposite sides, for those parts of the book which showed the front and back of an object or person. This was a perspective challenge, especially with the human form.

 

Interactive features and hidden compartments were designed throughout the book.  A sequence series of the model blowing a kiss was made into a hologram and embedded into the clock face of the "future" spread.

 

Commissioned by Ann Richardson, Creative VP Neiman-Marcus, 2005

 

Project oversight: Tim Flannery, Creative Director Neiman-Marcus

 

Spread concepts and photography:  Geof Kern

 

Paper engineer:  Kees Moerbeek, Netherlands

 

Retouching and die cut paths:  Imaginary Lines

 

Publisher: Melcher Media  2007

 

Model, all roles: Ruslana Korshunova

 

Korshunova (1987-2008) tragically passed one year after the book's publication.